In today’s world most effective, profitable pharmacies have entered a new era, expanding their patient care services and increasing their returns to keep their businesses active and flourishing. During 2020, the COVID-19 pandemic has further heightened the need for pharmacists—particularly independent pharmacists who manage smaller, rural stores; looking ahead to the challenge or threat of being left behind.
Modern
pharmacy technology is the dynamic force behind these changes, allowing self-governing
pharmacies to maintain a competitive edge and stay open in a multifaceted,
ever-changing environment. With profit margins lessening, new players entering
the market as competitor, and patient expectations constantly sprouting out, diversifying
the pharmacy business model is now more vital call than ever before.
Talking on healthcare system- changes in the environment,
situation, operational activities and the consumer profile are leading the
pharmacy towards an evolution- from a small medicinal set up to a well-being
larger center- taking up specialized field of medicines. Innovative technologies and the prism of the
“patient journey” can positively support the healthcare pharmacy system to take
on this new role.
At Dr. Ziauddin Group of Hospitals we have taken up the
journey on having a digitalized Pharmacy System – where the specialized fields
of Medicine are well integrated. We have already started it, to promote best
care for our patients. Our digital technology
implementations are done through strategic planning & looking towards our
pharmacy to define “what’s the path or
patient journey as a new consumer” - thus what would be better
informed in accurate interest and being proactive in managing the patient’s
medicinal needs.
Looking
at the future of the “New Pharmacist” - It is expected that the pharmacy will
becomes a health
reference domain, having a dedicated Pharmacist as a Consultant who will
direct the patient all through the course of his /her
treatment, with greater means of appropriate, justified prescription and
assistance, also taking care of regulations and code of ethics - to safeguard
privacy and giving the right service; managing the quality care of patients as
well as the overall welfare regarding the medicines and vaccination pertinent matters.
This would be a paradigm shift and will require
continuous and regular trainings. It is so correct to mention here - “the reinvention of the role of a
pharmacist” - not just in terms of products, services and
medications, but also in terms of providing best patient medication management.
For this, we require demanding
and clear communication, and a positive and doable action
plan which would further grant a sturdy trustworthiness towards the profession,
favoring a long-term and comfortable relationship with all the relevant
stakeholders.
Finally, we are looking towards an Intellectual guide who will assist the patient along the pathway - from the time the pain is recognized up to diagnosis, -in a meanwhile undergoing treatment and waiting for the state to stabilize. The designated Consultant Pharmacist would also be a coach in the daily effort for maintaining the healthy state of a patient.
Mr. Ilyas Dad Khan
Director & Chief
Pharmacist
Dr. Ziauddin Group of
Hospitals
Dr. Ziauddin Hospital's Digital Platforms:
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